Problem
MSMEs need practical ways to use AI without losing local business context, customer closeness, and daily execution capability.
Back to impact
National scale across Indonesia, primarily reaching micro-enterprises.
Helping MSMEs Understand AI for Productivity and Competitiveness
MSMEs need practical ways to use AI without losing local business context, customer closeness, and daily execution capability.
Intervention
AIM ASEAN introduces AI use for content ideas, operational efficiency, product catalogues, customer service, and business planning.
Beneficiaries
12,101 MSME actors across sectors in Indonesia, with 64.13% women entrepreneurs.
Statistik Resmi Program
AIM ASEAN Impact Dashboard
Visualisasi sebaran 12.101 pelaku UMKM penerima manfaat di seluruh Indonesia.
12.101
Total Beneficiaries
Demografi Gender (GEDSI)
Mendorong keterwakilan wirausaha perempuan secara inklusif.
Wirausaha Perempuan
64,13%7.760 UMKM
Wirausaha Laki-laki
35,77%4.328 UMKM
Kategori Skala Usaha
Klasifikasi resmi skala wirausaha penerima manfaat.
Mikro99,12% (11994 UMKM)
Menghidupi ekonomi akar rumput dan rumah tangga secara langsung.
Kecil0,59% (71 UMKM)
Usaha berskala kecil dengan kapasitas produksi mandiri.
Menengah0,30% (36 UMKM)
Usaha menengah dengan struktur organisasi yang mapan.
Distribusi Sektor Industri
Pengelompokan jenis usaha berdasarkan sektor operasional harian.
Kuliner
43,87%5.309 pelaku usaha
FMCG
12,31%1.490 pelaku usaha
Jasa/Service
11,01%1.332 pelaku usaha
Industri Kreatif
10,06%1.217 pelaku usaha
Fashion
8,31%1.005 pelaku usaha
Pariwisata
3,20%387 pelaku usaha
Lainnya
11,25%1.361 pelaku usaha
Early results and indicators
- 12,101 MSMEs educated: 11,994 micro enterprises (99%), 71 small enterprises (0.59%), and 36 medium enterprises (0.30%)
- GEDSI gender representation: 7,760 women entrepreneurs (64.13%) and 4,328 men entrepreneurs (35.77%)
- Distribution across 7 key sectors: 43.87% culinary, 12.31% FMCG, 11.01% services, 10.06% creative industry, 8.31% fashion, 3.20% tourism, and 11.25% others
- Practical AI curriculum for micro-enterprises covering content, operational efficiency, and customer service
Lessons learned
- AI for MSMEs must be practical and based on real examples
- Follow-up mentoring is more valuable than one-off sessions
- Materials must be adapted to business sectors and digital readiness levels
Documentation
Activity gallery
Partners
ASEAN FoundationMSME communitiesCSR partnersEntrepreneurship facilitators